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Vibhav Kharagpuria 10/27/20 Vibhav Kharagpuria 10/27/20

Rethinking Public Engagement for Safer Streets

More than 2.3 lakh people die in road crashes in India every year and more than half of these are among vulnerable road users. This constitutes 11% of global road traffic deaths. Traditionally, this issue in India has been addressed by raising awareness only. A more effective strategy, however, is to induce systemic change that is driven by public participation.